Why is it important for you to work sustainably?
Chloe: I love nature and think it's important to protect the environment for future generations. When you're making jewellery by hand every single day, you become very aware of the materials you are working with and the waste that builds up.
We never want to churn out products without thinking about the impact. Smart use of materials, repurposing offcuts and recyclable packaging are some ways we make an impact. Even small businesses making small decisions can add up to a big change!
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Tell us something most people don’t know about how your products are made?
Our brand started with Chloe raiding a box of old toys during lockdown and turning them into earrings. The next time you are wearing a pair of Cuteryko earrings, just know they have come a long way from a pile of forgotten toys on the living room floor!
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What’s your happy place in London?
Chloe: My favourite memory is my Granny taking me as a child to go and see Wicked in the West End. I LOVED it! More recently, I am obsessed with all the food from all around the world - available late into the night. I am currently compiling a list of what I want to eat next.
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Why we love and stock Cuteryko:
We love the witty details and exciting textures they bring to a humble radish and a packet of crisps! We love the thoughtful way they build their brand.
The brand is female founded and handmade, in the UK, sustainably.
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