Meet Shu
Located at Novotel London Excel
Shu stocks gifts, treats & essentials chosen for their sustainable roots & joyful twist.
Level 1: Emergency Items
From tech and travel must-haves to those little things you need right now... without sacrificing quality or sustainability.
Level 2: WTM Ready
A collection of clever essentials, wellness treats and little luxuries made for busy conference days. Curated treasures for early start to post-conference decompression and everything in between. Because business trips are hard enough!
Top 5 Autumn Adventures
Using Novotel, Excel as a starting point, you have immediate access to some of London's most epic and iconic attractions - by land, sea and air.
Here's our guide, with plenty of rainy day ideas..
Level 3: Diwali
A celebration of colour, flavour and a bit of friendly competition. We've brought together Desi snacks from Margate's Curry Smugglers and luxury cricket-themed socks from London Sock Exchange. Whether you're here for the spice or the stumps, there's something to make Diwali gifting a little more fun.
Meet Helen Beard: Illustrator, sculptor and ceramicist
"By grouping my pots together, I like to tell a story - creating whimsical scenesthat capture the small yet precious moments that make up our daily lives."
Level 4: London Landmarks
From iconic landmarks to the little details that make London, London. This week, we're celebrating the capital through Helen Beard's ceramic artwork: a collection of signed tiles that turn familiar sights into something worth keeping. A little piece of London, with an artist's touch.
Level 5: Miss You!
A little something for the little people waiting at home. From playful treats to thoughtful gifts, find a small surprise to let them know they have been on your mind.
Football's Finest Finds
Every scarf tells a story. Meet Tom, the football fanatic behind our vintage scarf collection, and discover the clubs, characters and football history woven into every find.
Level 6: FA Cup Fever
The magic of the cup is back. From legendary clubs to local heroes, celebrate football’s rich history with vintage scarves, iconic club colours and match-day favourites. Whether you're backing a giant or dreaming of an underdog run, take home a little piece of London football culture.
Level 7: F&B but make it Fashion
Cocktails, snacks and sweet treats with a twist. Discover playful earrings by Cuteryko inspired by the things we love to eat and drink in London Town.
A British Original: History Heroes
We meet History Heroes, the team making history more fun, one game at a time. Discover the inspiration, the stories and the people behind their award-winning family games.
Level 8: London Arts
Games, puzzles and activities made for our little travellers and their families. Perfect for hotel rooms, rainy afternoons, restaurant waits and little moments of downtime
Levels 9: Bag Charms
From London's famous faces and cultural icons to its lovable street characters, this collection of keyrings and bag charms celebrates our most loved London personality. Whether you're more Bowie or feral pigeon, there's a little something to clip on and take away.
