Meet Shu
Located at Novotel London Excel
Shu stocks gifts, treats & essentials chosen for their sustainable roots & joyful twist.
Level 1: Emergency Items
From tech and travel must-haves to those little things you need right now... without sacrificing quality or sustainability.
Level 2: Excel Ready
A collection of clever essentials, wellness treats and little luxuries made for busy conference days. Curated treasures for early start to post-conference decompression and everything in between. Because business trips are hard enough!
Level 3: Glow Up
Discover lush British beauty brands to give your skin and hair a dose of powerful, all-natural magic. First up: Wild Rising. Women-owned, organic, and hand-poured in Devon.
Feeling Peckish?
Dinner with a view, at your doorstep. The Upper Deck is a great choice for relaxed drinks and international comfort food. Our favourite part: the unbeatable riverside view!
Breakfast Mon–Fri 6:30–10 AM | Sat–Sun 6:30–11 AM
All-day dining Daily, 12–9:30 PM
Bar Daily, 9 AM–1 AM
Level 4: Featured Artist
Meet our current crush, Su Owen: a designer and illustrator with a love of vintage circus, old packaging, maritime treasures, and anything with a bit of history. Originally from Bolton and now based in North Norfolk, Su creates playful designs full of character, nostalgia, and little stories.
Level 5: London Calling
Playful earrings from Cuteryko, seriously good socks from The London Sock Exchange, and plenty of personality for your outfit. This week’s edit takes inspiration from London's finest: from the Tube to the humble bag of crisps.
Meet Cuteryko's Founder, Chloe
"Every piece is made by hand, right here in our little studio. There are no factories or production lines — just us, our tools and a lot of patience."
Level 6: Legends Only
London has no shortage of them. From British icons to sporting heroes, this collection is a little celebration of the people and things we can’t help but love. This week’s spotlight? Football. Scarves at the ready.
Level 7: Family Fun
Games, puzzles and activities made for our little travellers and their families. Perfect for hotel rooms, rainy afternoons, restaurant waits and little moments of downtime
Level 8: Companions
Creatures and sidekicks for young explorers. If they weren’t with you, we bet you missed them big time.
Levels 9: Cool Kids
Mini purses, London icon pins and happy little bag charms for adding some personality to school bags, pencil cases and pockets!
A great gift to bring back home or a treat as a souvenir of a great London trip.
